Here we are in the course's third week and here's the study guide for this week: Download Third Week Study Guide
Pay particular attention to the three elements of marketing strategy: differentiation, segmentation and distribution.
How can you obtain a sustainable competitive advantage with one of those? Don't try for all three. You can't be all things to every customer in the solar system.
Your goal is to obtain a sufficient market share that allows you to earn a reasonable return for your investment and the investments of your partners or shareholders.
Don't forget those investments aren't always the financial kind. People want and should be compensated for the time and effort they put into the enterprise.
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