A little more than half the course's points, time and effort center on the Business Plan Project.
It's an essential part of being "introduced" to business and starting (or continuing) your business education.
The project is ostensibly designed as a practical exercise. Initially, you'll identify a product or service and target a market segment.
From there, you'll form an organization that will identify the financial and human resources needed to bring the business to life. Along the way, you'll make dozens of decisions about what to do and how to do what you've decided to do.
But you won't be doing this alone. You'll do it as a member of a team of 4 or 5 of your colleagues. Developing the plan may be a walk-in-the-park compared with herding your team through this endeavor.
I can assure you that you will survive the experience. That doesn't mean there won't be frequent bouts of frustration, bewilderment, confusion and, yes, amazement at what you'll produce.
Teams are not groups. Groups decide things, but Teams innovate solutions. Successful teams run on commitment and trust. And they perform at a level higher than the individual bests of their members; teams are something more than the sum of their parts.
So start reviewing the attachment and its description of the project's requirements. As you're reading, be thinking at two levels. First, think about how you and your team will do what has to be done.
But also think about how you might take all the puzzle's pieces and put them together in a way that's worth something to someone. Because isn't that what business is all about? Taking a pile of "sticks and bricks" (also known as resources, both human and financial) and organizing them in ways that sustain customer loyalty and create long-term value.
Download Business Plan Project (2011-2012)
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